General Overview of the Benefits of Packaging

Known as the “silent salesman,” packaging has even earned its place as the 5th “P” in marketing literature.

In short, packaging protects the product it contains. It safeguards the product from physical impacts such as bumps, moisture, and damage. Packaging ensures that the product reaches the consumer in the most economical way and provides ease of storage. Another important function is to offer consumers convenience in selection and use through the information it carries. Details printed on the packaging—such as weight, price, production date, expiration date, product contents, manufacturer’s name, and usage instructions—provide significant ease for both consumers and sellers.

Source: Packaging Manufacturers Association, www.ambalaj.org.tr